Direct Marketing Consultant, Bath

Martin Wright is a direct marketing consultant providing direct marketing strategy, customer contact strategy and customer journey mapping.  He helps Clients to improve response rates, website conversion, and customer retention.

Clients welcome his proven record of delivering profitable growth through marketing change in fast moving, highly competitive markets. They benefit from his wealth of specialist expertise, gained over more than 20-years as a direct marketing consultant to a wide range of successful companies.  As an independent consultant Clients also find they can access this unique experience very cost effectively.

Let’s talk. Tell me about your marketing issues and I’ll provide you with a free, no obligation, independent analysis of the best ways forward.


Here is what past Clients and colleagues have said about my work

Martin did an excellent job for the Society. His personable style, backed by strong theoretical and practical expertise, allows me to confidently recommend him to any prospective Client.

David Nottingham
Head of Direct Marketing, Nationwide Building Society

With Martin’s help the business sustained its B2B position as market leader, reversed a long-term decline in consumer sales, enhanced its propositions and hit its profitability targets.

David Lundholm
Managing Director, HPI (Norwich Union)

Martin helped us get the most from our sales & marketing people and to increase sales by 40%

David Booth
Managing Director, I Want One of

When with Martin’s help we relaunched our website it “achieved an immediate 20% increase in conversion rate.”

Jon Sheard
Head of Product -, Experian Interactive

Martin has made a profound impact … (he) has made a real difference to the bottom line. He understands what works, and what does not.

Howard Woodward
Channel Marketing Manager, Unipart

Martin helped us develop a powerful sales machine.

Paul Cook
CEO, RedEye International

Martin is an expert in the field of CRM strategy, highly professional and delivery focused.

Chrissy Saunders
Managing Director, Direct Experience

Martin was a fantastic marketing director. If you need to drive your business forward Martin is the person for the job.

Robert Meldrum
Web Developer, Travelscope

MWA helped us form a clear picture of the tests we needed to perform to develop a comprehensive customer contact strategy.

Iman Rouane
Marketing Operations Manager, CSMA

Some clients I have worked with

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