Successful B2B lead generation presentation

Successful B2B lead generation

In November 2010, Bath.Darren Blackstock of Qualifa, a Pay on Results lead generation company, spoke about the tools and approaches that work for them – and it’s not about thousands of emails and 120 cold calls a day.

The strategy they are successfully using includes includes using social media ro research information about te prospect and to build up edge prospects.  They then develop highly personalised plain-test emails and follow-up by phone.