- Event Content
- An introduction to website conversion analysis
- Building Brand Loyalty in a digital age
- Customer Journey Mapping presentation
- Groupon: The rise & rise of group purchasing sites
- How Social media helped the Conservatives (just) win the election
- Nurturing ideas and talent
- Successful B2B lead generation presentation
- The Ancient Art of Selling
Successful B2B lead generation
In November 2010, Bath.Darren Blackstock of Qualifa, a Pay on Results lead generation company, spoke about the tools and approaches that work for them – and it’s not about thousands of emails and 120 cold calls a day.
The strategy they are successfully using includes includes using social media ro research information about te prospect and to build up edge prospects. They then develop highly personalised plain-test emails and follow-up by phone.
