Martin Wright is an MBA qualified, senior direct marketing consultant with a proven track record of developing & implementing direct marketing strategy that builds sales & profits in fast change environments.
Martin began his career working with top London Direct Marketing Agencies including as Senior Partner with The Drayton Bird Partnership responsible for direct marketing strategy and business development.
Already an established direct marketing consultant, in 1994 he created Martin Wright Associates providing a range of consultancy services and direct marketing leadership for many successful companies needing to create rapid change. He is based in Bath.
Companies who have retained Martin to provide direct marketing leadership include:
|2012 – current||Customer Journey Consultancy; Managing Director. Customer Experience and Customer Journey insight, design and transformation|
|2012 – 2013||AXA Wealth; Interim Head of Customer Experience. Wealth Management platform provider, B2B, Customer Journey Mapping, Customer Journey|
|2009 – 2010||RIAS; Interim Head of Marketing. General insurance for the over 50s, B2C, Campaign tracking, Improving response rates|
|2006 – 2007||Travelscope; Interim Marketing Director. Escorted tours for the over 50s, B2C, Marketing leadership|
|2005 – 2006||HPI/ Norwich Union; Interim Marketing Director. Digital information to the Finance and Automotive industries and private motorists, B2C & B2B, Marketing change|
|2003 – 2004||I Want One of Those; Interim Marketing Director. Online gadgets retailer, B2C & B2B, Improving response rates, website conversion|
|2000 – 2002||RedEye; Interim Marketing Director. Web analytics & eCRM, B2B, website conversion|
Martin’s consultancy Clients include:
|2013 – current||A-Plan Insurance; acquisition strategy, marketing planning, customer journey and proposition insight and strategy|
|2013||CSMA; Membership Discount Club, B2C, Customer Contact Strategy|
|2012 – current||Stannah; Stairlifts, B2C, Direct Marketing Planning, Multi-channel acquisition, customer journey consultancy|
|2011 – 2012||McCarthy & Stone, Retirement Home Developer, B2C, DRTV consultancy|
|2009 – 2010||Nationwide; Financial Services, B2C, Contact strategy|
|2006 – 2007||Halifax; General Insurance, B2C, Customer journey mapping|
|2005 – 2006||Experian; Digital information to the Finance and Automotive industries and private motorists, B2C, proposition strategy, website converson|
|2003 – 2004||CISCO; ITC, B2B, Pan-European co-branded marketing infrastructure and management|
|2000 – 2002||Bank of Scotland: Financial Services, B2C, Customer retention, upsell and cross sell|
|1995 – 1998||Unipart; Automotive servicing, B2B, Customer retention, upsell and cross sell|
|1994||NatWest; General Insurance, B2C, Product development and launch|
Let’s talk. Tell me about your marketing issues and I’ll provide you with a free, no obligation, independent analysis of the best ways forward.