Martin Wright – Direct Marketing consultant

Martin Wright is an MBA qualified, senior direct marketing consultant with a proven track record of developing & implementing direct marketing strategy that builds sales & profits in fast change environments.

Photo of Martin WrightMartin began his career working with top London Direct Marketing Agencies including as Senior Partner with The Drayton Bird Partnership responsible for direct marketing strategy and business development.

Already an established direct marketing consultant, in 1994 he created Martin Wright Associates providing a range of consultancy services and direct marketing leadership for many successful companies needing to create rapid change. He is based in Bath.

Companies who have retained Martin to provide direct marketing leadership include:

2012 – current Customer Journey Consultancy; Managing Director. Customer Experience and Customer Journey insight, design and transformation
2012 – 2013 AXA Wealth; Interim Head of Customer Experience.  Wealth Management platform provider, B2B, Customer Journey Mapping, Customer Journey 
2009 – 2010 RIAS; Interim Head of Marketing. General insurance for the over 50s, B2C, Campaign tracking, Improving response rates 
2006 – 2007 Travelscope; Interim Marketing Director. Escorted tours for the over 50s, B2C, Marketing leadership
2005 – 2006 HPI/ Norwich Union; Interim Marketing Director. Digital information to the Finance and Automotive industries and private motorists, B2C & B2B, Marketing change
2003 – 2004 I Want One of Those; Interim Marketing Director. Online gadgets retailer, B2C & B2B, Improving response rates, website conversion
2000 – 2002 RedEye; Interim Marketing Director. Web analytics & eCRM, B2B, website conversion

Martin’s consultancy Clients include:

2013 – current A-Plan Insurance; acquisition strategy, marketing planning, customer journey and proposition insight and strategy
2013 CSMA; Membership Discount Club, B2C, Customer Contact Strategy
2012 – current Stannah; Stairlifts, B2C, Direct Marketing Planning, Multi-channel acquisition, customer journey consultancy
2011 – 2012 McCarthy & Stone, Retirement Home Developer, B2C, DRTV consultancy
2009 – 2010 Nationwide; Financial Services, B2C, Contact strategy
2006 – 2007 Halifax; General Insurance, B2C, Customer journey mapping
2005 – 2006 Experian; Digital information to the Finance and Automotive industries and private motorists, B2C, proposition strategy, website converson
2003 – 2004 CISCO; ITC, B2B, Pan-European co-branded marketing infrastructure and management
2000 – 2002 Bank of Scotland: Financial Services, B2C, Customer retention, upsell and cross sell
1995 – 1998 Unipart; Automotive servicing, B2B, Customer retention, upsell and cross sell
1994 NatWest; General Insurance, B2C, Product development and launch

Let’s talk.  Tell me about your marketing issues and I’ll provide you with a free, no obligation, independent analysis of the best ways forward.