Martin was engaged by Nationwide to help manage our direct marketing team following a restructure and to develop a Direct Marketing contact strategy and optimisation approach to cover all our direct media and products.

He did an excellent job for the Society using his wide experience and knowledge in leading the team and in developing robust and customer focused plans.  His personable style, backed by strong theoretical and practical expertise, allows me to confidently recommend him to any prospective Client.

David Nottingham
Head of Direct Marketing, Nationwide Building Society

With Martin’s help the business sustained its B2B position as market leader, reversed a long-term decline in consumer sales, enhanced its propositions and hit its profitability targets. He is an individual who displays integrity, teamwork and very high levels of commitment.

David Lundholm
Managing Director, HPI (Norwich Union)

Martin helped us get the most from our sales & marketing people and to increase sales by 40%

David Booth
Managing Director, I Want One of Those.com

Martin obviously has great knowledge and insight into the digital marketing world. In a relatively small piece of work, he quickly analysed an existing site, pointing out its frailties and put together a detailed development plan. This became the majority of the development brief for the redevelopment of the site which, when launched achieved an immediate 20% increase in conversion rate.

Jon Sheard
Head of Product - AutoCheck.co.uk, Experian Interactive

Martin has made a profound impact … (he) has made a real difference to the bottom line. He understands what works, and what does not.

Howard Woodward
Channel Marketing Manager, Unipart

Martin helped us develop a powerful sales machine.

Paul Cook
CEO, RedEye International

Martin is an expert in the field of CRM strategy, highly professional and delivery focused.

Chrissy Saunders
Managing Director, Direct Experience

Martin was a fantastic marketing director, he had the vision to take the business forward and a great eye for detail. As well as being a great marketer he was also a pleasure to work with. If you need to drive your business forward Martin is the person for the job.

Robert Meldrum
Web Developer, Travelscope

MWA helped us form a clear picture of the tests we needed to perform to develop a comprehensive customer contact strategy. They challenged our thinking in some important ways and provided a clear end goal. We are now engaged in moving toward that goal and the thinking that Martin and his team provided has been invaluable.

The work was done quickly and cost effectively and the outputs were exactly what we needed. It has been a pleasure to work with MWA.

I can happily recommend Martin and his team to any company keen to develop a contact strategy that will enable it to deliver its short term tactical, and longer term strategic marketing objectives


Iman Rouane
Marketing Operations Manager, CSMA